The Players Foundation is a registered charity working to support professional footballers, both current and former, who find themselves in charitable need.
The Players Foundation beneficiaries are predominantly current and former professional footballers from within the Premier League and Football League in England and Wales.
Their work provides crucial support to beneficiaries during severe hardships and to those living with neurodegenerative diseases. They also offer assistance with debt management, benefits, and welfare advice.
The Players Association operates remotely, making it essential for their databases and processes to be fully digital.
Although founded in 2013, they did not have their own dedicated administration team until 2022. Previously, their administration was outsourced.
When this arrangement ended, The Players Foundation had to establish their own administration team, necessitating expert assistance to ensure a smooth transition.
Their previous reliance on Excel documents for managing operations highlighted the need for a more efficient system. However, they were not yet ready to implement a full-scale CRM solution.
This gap underscored the importance of finding an interim solution that would streamline their processes and support their newly formed administration team.