The Results
The new CRM system was delivered on time and in full before the Salesforce licence expiry, ensuring uninterrupted sales operations. DMS Group now benefits from a centralised, secure system that supports efficient lead tracking, user access by business unit, and improved data visibility. Sales teams have a simplified, reliable process for managing opportunities, while admin users can manage access and workflows with ease.
The improved data structure also lays the foundation for advanced reporting with Power BI. Looking ahead, DMS Group plans to continue enhancing the system, exploring automation for user role management, deeper integration with Vantage, and new modules for project scheduling, document automation, and performance reporting. With this foundation in place, the business is better equipped to scale, respond to customer needs, and manage sales from first contact through to delivery.